For Business Communication courses in any curriculum. Assign activities for every facet of the course with key learning objectives such as writing, grammar, and presentation skills. Bring student progress into sharper focus with pretests, posttests, and customized study plans.
Strengthen understanding with the Grammar Diagnostic and Study Plan that provides students with practice and remediation. Bring concepts to life with mini-simulations. Business Communication Mini-Sims are interactive real-world scenarios that invite students to take on the role of a company decision-maker to apply the concepts they have just learned.
Students are scored on the brief simulation and directed to the eBook, quizzes, and other learning aids to reinforce the concepts. Provide real-life examples and assess comprehension with the Video Library and Objective Based Quizzing.
Business tools—not toys! A common fallacy is that instant messages, blogs, social networking, Twitter, wikis, and other new media are toys and not business tools. Not True. These are the tools of the future and educating students on how to properly use them in a business environment is vital. Topic coverage for any business background —With its comprehensive coverage and up-to-the-minute treatment of contemporary practices and technologies, this text is ideal for business communication courses in any curriculum.
Full support from AACSB learning standard —The AACSB is a not-for-profit corporation of educational institutions, corporations, and other organizations devoted to the promotion and improvement of higher education in business. In this learning experience the curriculum includes: Communication skills Ethical reasoning Analytic Skills Use of information technology Multicultural and diversity awareness Reflective thinking Exercises and activities— Every chapter of this text contains student exercises and activities that support the text.
In addition the comprehensive test bank is keyed by AACSB categories, making it easy for evaluation in every category. Total teaching and learning solutions —This text contains an unmatched set of tools to simplify teaching and amplify learning.
These components work together at four levels to provide seamless coverage: Previewing: Each chapter presents students with clear learning objectives that prepare them for the material to come and provide a framework for the chapter content. Developing: Chapter content develops, explains, and elaborates on concepts with a concise and carefully organized presentation of textual and visual material. Enhancing: Contemporary examples show students the specific elements that contribute to or detract from successful messages.
Reinforcing: Hundreds of realistic, business-English exercises and activities help students practice vital skills and put newfound knowledge to immediate use. New to This Edition. Significant content additions and upgrades.
In addition to numerous updates and streamlining rewrites throughout, the following sections are all new or substantially revised with new material: Understanding Why Communication Matters in Chapter 1 The Social Communication Model in Chapter 1 Committing to Ethical and Legal Communication in Chapter 1; new coverage of transparency Distinguishing Ethical Dilemmas from Ethical Lapses in Chapter 1; revised and streamlined Business Communication 2.
Hands Off My Content! Social media concepts and techniques are integrated throughout the text, from career planning to presentations. Examples include: Social media questions, activities, and cases appear throughout the book, using Twitter, Facebook, LinkedIn, and other media that have taken the business world by storm in the past couple of years. Three dozen examples of the business applications of social media show students how a variety of companies use these tools.
The social communication model is now covered in Chapter 1. A new two-page, magazine-style feature in Chapter 7 highlights the innovative uses of social media by a variety of companies.
Social networking sites are now covered as a brief-message medium in Chapter 7. The Twitter-enabled backchannel, which is revolutionizing electronic presentations, is covered in Chapter Social media tools are covered extensively in the career-planning, Prologue, and the two employment communication chapters 18 and Compositional modes for electronic media.
For all the benefits they offer, social media and other innovations place new demands on business communicators. This edition introduces students to nine important modes of writing for electronic media. Personal branding. As the workforce continues to evolve and with the employment likely to remain unstable for some time to come, it is more important than ever for students to take control of their careers.
An important first step is to clarify and communicate a personal brand—a topic that is now addressed in the Prologue and carried through to the employment-message chapters. Storytelling techniques. Full implementation of objective-driven learning. Every aspect of this new edition is organized by learning objectives, from the chapter content to the student activities in the textbook, and online at mybcommlab.
This structure makes it easier for students to study, practice, check their progress, and focus on those areas where they need a little extra work. Deeper integration with mybcommlab. This optional online resource now offers even more ways for students to test understanding, practice vital skills, and create customized study plans. Multimedia resources. New Communication Close-ups.
New communication cases. Courtland L. Bovee John V. Availability This title is out of print. Overview Features Contents Order Overview. Description For Business Communication courses in any curriculum.
Real-world training for the business world of today and tomorrow. Available with mybcommlab! For Business Communication courses in any curriculum. Assign activities for every facet of the course with key learning objectives such as writing, grammar, and presentation skills. Bring student progress into sharper focus with pretests, posttests, and customized study plans. Strengthen understanding with the Grammar Diagnostic and Study Plan that provides students with practice and remediation. Bring concepts to life with mini-simulations.
Business Communication Mini-Sims are interactive real-world scenarios that invite students to take on the role of a company decision-maker to apply the concepts they have just learned. Students are scored on the brief simulation and directed to the eBook, quizzes, and other learning aids to reinforce the concepts.
Provide real-life examples and assess comprehension with the Video Library and Objective Based Quizzing. Business tools—not toys! A common fallacy is that instant messages, blogs, social networking, Twitter, wikis, and other new media are toys and not business tools.
Not True. These are the tools of the future and educating students on how to properly use them in a business environment is vital. Topic coverage for any business background —With its comprehensive coverage and up-to-the-minute treatment of contemporary practices and technologies, this text is ideal for business communication courses in any curriculum.
Full support from AACSB learning standard —The AACSB is a not-for-profit corporation of educational institutions, corporations, and other organizations devoted to the promotion and improvement of higher education in business.
In this learning experience the curriculum includes: Communication skills Ethical reasoning Analytic Skills Use of information technology Multicultural and diversity awareness Reflective thinking Exercises and activities— Every chapter of this text contains student exercises and activities that support the text.
In addition the comprehensive test bank is keyed by AACSB categories, making it easy for evaluation in every category. Total teaching and learning solutions —This text contains an unmatched set of tools to simplify teaching and amplify learning. These components work together at four levels to provide seamless coverage: Previewing: Each chapter presents students with clear learning objectives that prepare them for the material to come and provide a framework for the chapter content.
Developing: Chapter content develops, explains, and elaborates on concepts with a concise and carefully organized presentation of textual and visual material. Enhancing: Contemporary examples show students the specific elements that contribute to or detract from successful messages.
Reinforcing: Hundreds of realistic, business-English exercises and activities help students practice vital skills and put newfound knowledge to immediate use. New to This Edition. Significant content additions and upgrades. In addition to numerous updates and streamlining rewrites throughout, the following sections are all new or substantially revised with new material: Understanding Why Communication Matters in Chapter 1 The Social Communication Model in Chapter 1 Committing to Ethical and Legal Communication in Chapter 1; new coverage of transparency Distinguishing Ethical Dilemmas from Ethical Lapses in Chapter 1; revised and streamlined Business Communication 2.
Hands Off My Content! Social media concepts and techniques are integrated throughout the text, from career planning to presentations. Examples include: Social media questions, activities, and cases appear throughout the book, using Twitter, Facebook, LinkedIn, and other media that have taken the business world by storm in the past couple of years.
Three dozen examples of the business applications of social media show students how a variety of companies use these tools. The social communication model is now covered in Chapter 1. A new two-page, magazine-style feature in Chapter 7 highlights the innovative uses of social media by a variety of companies.
Social networking sites are now covered as a brief-message medium in Chapter 7. The Twitter-enabled backchannel, which is revolutionizing electronic presentations, is covered in Chapter Social media tools are covered extensively in the career-planning, Prologue, and the two employment communication chapters 18 and
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